We work with all the partners in the entire distribution channel to ensure sustainability. Designing market-driven products and business training are only part of our equation. We work with artisans, exporters, importers, and retailers, connecting them, and ensuring that they are working together so that each business becomes profitable. Our comprehensive marketing approach forges relationships between artisans and customers that last for decades.
Strategic Marketing Plans: We work with each artisan enterprise to assess its product and business. We develop actionable marketing plans that define target markets, distribution channel strategy, costing and pricing structures, sales, and marketing activities. Targeting local, regional, or export markets, and determining distribution channels requires a focused marketing plan. Our experience and vast network of market experts allows us to develop tailored strategies for all potential business models and target markets.
The home décor, gift, and fashion industries utilize Aid to Artisans as a resource for connecting their buyers to new materials, products, and artisan groups. We have a vast network in the design, home décor, and gift industries. These network connections advise us on marketing and product development, ensure the marketability of products, and provide additional market access opportunities.